Does your company have a mission statement?

Google, Apple and Toyota (just to name a few), understand the power of a carefully chosen mission statement.

Mission statements bring everyone together - working towards a common goal. Research shows most of us want to be a part of something “bigger and greater“ than ourselves.

This is why a mission statement is so critical - it gives everyone (no matter job title or responsibilities) a chance to be a part of something big and great.

A mission statement has the power to:

• Guide the organization forward
• Focus energy and direction in a group effort
• Build a great culture where everyone is on the “same” team
• Establish consistency because everyone is working towards the same goal

Implementing a mission statement is critical to your organization’s success.

Three Steps to Implementing a Mission Statement

1. Define a great mission statement.

When devising a mission statement, make it simple, concise and easy to remember. This is a key element of a carefully selected mission statement.

Recently I visited a well-known grocery store. When talking with a seasoned supervisor about the organization, I inquired about the company’s mission statement.

Even though an entire wall was used to write the company’s mission statement for all to see, this supervisor was only able to recall a fraction of it. The mission statement was very lengthy, detailed and quite complicated.

It is no wonder she couldn’t remember all of it.

Check out these inspiring mission statements. Can you guess the company?

• To give customers the most compelling shopping experience possible. (Nordstrom)
• To accelerate the world's transition to sustainable energy. (Tesla)
• Spread ideas. (TED)

If you have had the chance to shop at Nordstrom, purchase a Tesla or watch a TED talk, it is apparent that everyone in the organization knows and understands their mission statement. All of these mission statements are simple, direct and easily understood.

For step by step instructions on writing a Mission Statement, see 4 Techniques for Crafting a Mission Statement Worth Remembering by Entrepreneur.

2. Continually Remind Employees of the Organization’s Mission Statement.

Once the mission statement has been established, continually remind employees of it.

You may get tired of repeating the company mission statement. But people naturally will forget it.

Don’t fall into the trap of thinking that employees are tired of hearing about it - employees have many things on their minds - and typically their job is only one of many responsibilities.

Max DePreee, Chairman of Herman Miller, told of his experience telling employees about the company's mission statement. Miller said in an interview, “I am like a third grade teacher. I say the [mission statement] … over and over again, until people get it right, right, right.”

DePree said he gets so tired of telling it over and over again. But he realized employees forget it quickly, so it was crucial to keep reminding them.

Like DePree, continually reinforce the mission of the company.

3. Help employees understand how their job contributes to the mission of the organization.

According to Robert Half Management Resources Survey, only 47% of workers understand how their job impacts the company.

That means that only 53% of workers understand how their job contributes towards the mission of the organization.

Encourage employees that without their work, the mission of the company could never be realized.

In the Business Journal, John Neemo tells of a janitor working for NASA in 1962 when President John F. Kennedy visited the headquarters. When President Kennedy asked the janitor what his job was for NASA, the man replied “I’m helping put a man on the moon”.

This man understood the mission of NASA and that he was a part of the process. When everybody in your organization embraces and works towards the mission of the organization, incredible things will happen.

Starbucks knows how to make incredible things happen.

The success of Starbucks is more than just a great cup of coffee. They have a carefully chosen mission statement that encourages all employees to contribute to the success of the company through each latte or cappuccino.

“To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.”

A recent article in Chron states that mission statements give a clear direction. And a properly formed statement helps everyone understand their contribution to the organization.

What steps have you taken to implement a great company mission statement?

​Are employees lacking motivation in their work? 

Studies reveal most employees want more than just a regular paycheck. Or, even a yearly bonus!

Sure. Most employees want a good paying job along with generous company benefits. But for employees to perform at a higher level, it takes something greater than money.

Research shows that employees who are really engaged in their work are “intrinsically” motivated.

ENGAGED EMPLOYEES ARE “INTRINSICALLY” MOTIVATED

What does it mean to be “intrinsically” motivated?

Intrinsically motivated employees are naturally engaged. They feel they are making a meaningful contribution to the organization. They are challenged. And they understand the difference they are making in people’s lives.

Check out these ideas to encourage “intrinsic” motivation in employees:
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​1. Help employees understand how their work fits into the success of the organization.​

Yes, this takes time. But it’s fundamental to employee motivation. By taking the time to explain the process, the employee sees their value to the organization.

Remember this story?

​President John F. Kennedy visited NASA in the 1960’s. When President Kennedy saw a man mopping the floor, he asked what the man did for NASA.  The man replied, “I am working to put a man on the moon.”

​This man understood how important his job was to NASA.  He was motivated to do his work every day.  He was contributing to a cause that would change the world.
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2. Display pictures of your product or service being used by customers.
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This motivates employees because they will see what they are working towards.
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A well-known food processing plant uses this practice in their manufacturing facility.  Management strategically posts pictures of the company’s delicious, mouth-watering food for all to see throughout the day.  These simple posters are a great reminder of the company’s mission - providing high-quality food products. 

3. Ask front-line employees to share positive customer stories.

Circulate these stories to all employees, using pictures and videos (with customer permission of course). Try to find a variety of ways to tell these engaging stories (meetings, social media, etc.).

4. Include support employees in trainings about the company – helping them better understand the organization.

​This will make them feel a part of the team and the organization - performing their job with greater purpose.

Many times, employees aren’t motivated because they are given a small part of the process and don’t understand how it relates to the mission of the company.
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They may even have some good ideas to make the process more efficient.

5. Encourage employees to use their natural talents in accomplishing the mission of the company
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This is one of the best ways to encourage employees because they become driven to succeed at their job and the organization. Their work goes from being mundane to exciting because they are doing what they enjoy.

ENGAGED EMPLOYEES ARE SUCCESSFUL

These are just a few ways you can help your employees have real purpose in their work. As a result of your effort, your organization will experience better retention and greater profits.
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What methods do you use to encourage employee motivation?

​Jonathan came home from work discouraged.
 
Only a month earlier he had started the “perfect job”. The job was going to give him the opportunity of a lifetime. 
 
As it turned out, his new job required him to complete very simple and mundane tasks that seemed to have no purpose or benefit to the company or its mission. He couldn’t see the connection between the tasks of his new job and the mission of the company.
 
When he had first started this job, he was so eager. But every day his motivation and commitment dwindled. He dreaded going to work.
 
This real-life example is not unique.
 
Sadly, this is how many employees feel every day in their jobs. Not Needed. Unmotivated.

Employees Need a Purpose
 
Employees, especially millennials, need a purpose in their work. They want to feel they are making a difference.
 
This is especially prevalent when employees have little or no customer interaction in their jobs.
 
But you can minimize this problem by becoming more proactive in your management style.
 
How to Add Meaning & Purpose
 
Here are some things you can do to help employees see the value of their work:
 
1. Explain to employees how their work fits into the company and your product/service.  

Sometimes it requires detailed explanation of the process so they can get the full picture. By taking the time to explain the process, you are communicating you feel they are valuable.
 
2. Ask front line employees to share positive customer stories.

Circulate these stories to all employees, using pictures and videos (with customer permission). Try to find a variety of ways to tell these engaging stories (meetings, social media, etc.).
 
3. Display pictures of the product or service being used by customers.

This motivates employees because they will see what they are working towards. It can be great to display these pictures in your advertising and marketing material as well.    
 
4. Include support employees in client meetings or discussions related to their job.

​This will make them feel a part of the team and the organization. And they may  even have some good ideas to make the process better.
 
Engaged Employees Are Successful
 
These are just a few ways you can help your employees have real purpose in their work. Employees who are engaged in their work are more successful. Your organization will experience better retention and greater profits.
 
How do you ensure your employees have real purpose in their work?

By:  Donna Davis
ENGAGED | Consulting

The other day I was talking with a friend. She said her boss always says she shouldn’t expect so much from her job - instead she should “just be happy to get a paycheck”.

I agree that we should be thankful to have a job. However studies show most all of us want more from our work. We desire intrinsic motivation. Taking part and contributing to the organization. Being challenged in our work. Making a difference in our community.

Within for-profit organizations, it can be difficult to provide employees with these intrinsic motivators because everyone tends to get immersed in the day-to-day functions of running a business. That’s why I suggest organizations consider adopting a company-sponsored volunteer program.

For years, people have been aware of the positive benefits of volunteering. But it wasn’t until a study was conducted by Marieke Van Willigen, Differential Benefits of Volunteering Across the Life Course, that leaders became aware of the positive outcomes to their organizations when they included a company-sponsored volunteer program as part of their benefit package.

Providing employees with the opportunity to volunteer benefits everyone, especially the employee. It helps employees feel they are doing more than just collecting a paycheck. It increases camaraderie within the organization. And it helps employees feel more connected to the community.

To set up a company-sponsored volunteer program:

1.  Begin With a Single Non-Profit. Start by partnering with a single 501(c)3 non-profit organization that is located in your community. Beginning strong is essential to the program. Once the program is up and running, more charitable organizations can be added to the program if desired.

2.  Engage Employees. Get employees involved in the selection of the charity. This creates excitement. For maximum benefit, make sure the charity is supported by the majority of those in the organization. It’s a great idea to ask everyone for ideas and then vote.  

3.  Spread the word. Use a variety of methods to announce the organization’s support of the chosen charity. This will build momentum among everyone.  

4.  Structured Time Off. Give employees paid time off to volunteer. Some companies give individual employees time off each week, while others work together as a group. It depends on the organization and the way you want to structure the program. The key is to structure the program in a way that best meets your organization’s needs.

5.  Leadership Modeling.  When leaders willingly model volunteerism, employees are more able to engage in their everyday work because of increased confidence in management.

A volunteer program is a great way to involve employees in your organization. Many workers want to feel that they are making a difference in the community and by sponsoring a volunteer program you may find employees are more engaged in their everyday work.

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Lead by Example

Do your employees have friends at work?  Numerous studies reveal employees who have friends at work see their jobs as more fun, enjoyable and satisfying, reports Christine M. Riordan in the Harvard Business Review.  Friendships at work create a strong support network, both personally and professionally.  And friends at work increase the overall satisfaction and engagement of employees up to 50%. As the leader/manager, encourage friendships through friendly and open communication to all team members. This is vital to an organization’s success because it sets the foundation for the organization’s culture.  A positive and friendly culture is contagious.

Organized Events

Sponsor regular company-wide events (monthly lunches, annual picnics or even company sponsored philanthropic projects).  Incorporating regular events give team members the opportunity to develop friendships within all departments of the organization and help everyone feel more connected.

New Employees

When interviewing a potential new employee, make it a practice to have all department staff meet with the candidate and give their feedback.   By involving your current team members in the selection process, you are helping to ensure the best candidate for the department is selected.

Your organization can increase it’s engagement levels among team members by fostering friendships among your team members.  If your organization has a unique way of encouraging friendships among its team members, please share.
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1.   Harvard Business Review, 2017, We all Need Friends at Work


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What’s the best way to find awesome team members who will contribute to your organization?

Think attitude … not skill.

We learned this years ago from Southwest Airlines who “hires based on attitude and trains for skill”. In fact, according to a Southwest spokesperson, if they can’t find someone with the right attitude, they won’t even hire for the position.

But how do you hire based on attitude? Take a look at the following:

1.  Is the candidate motivated to learn about your company?

Focus on individuals who are curious, inquisitive and open to new challenges. These individuals will be easier to train and more willing to explore new opportunities.

2.  Does the candidate get excited about your organization’s mission, goals and values?

Individuals who align with the organization's mission, goals and values tend to be more engaged and motivated in their work. Engaged employees, who have an emotional commitment to the success of the organization and its goals, average an increase in productivity by 20-25%.

3.  Does the candidate fit with your company culture?

Every organization has a unique culture that makes it special. Look for individuals that resonate with your current staff. Research shows that workers are more likely to enjoy their work when they fit in with the company culture.

Look for individuals with a great attitude and are motivated to learn and grow with your organization. Finding employees who are committed to your organization is a key component to your business success.

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Companies with highly engaged employees share an enthusiastic energy for the organization. This enthusiasm creates stronger commitment levels, better performance, higher productivity, and increased  profits. Developing a strong culture is key to increasing the number of engaged employees in your organization.

Try the following ideas to improve your organization's culture and increase employee engagement:

Coach, train and develop direct reports.  

A recent study shows that managers who are most successful spend 6 hours a week with each direct report, see Leadership IQ.

Employees who spend the optimal time with their managers are 29% more inspired, 30% more engaged, 16% more innovative and 15% more intrinsically motivated than those who spend only one hour per week.

• Schedule weekly face-to-face meetings with direct reports to discuss problems or concerns.
• Plan quarterly lunches (or latte's) to build trust and rapport.
  
• Occasionally communicate using email, offering words of encouragement.

Increase knowledge of operations.

Some of the best leaders purposefully take time each week to mingle among all the team members. Walt Disney, the creator of Disneyland, used to walk the Disneyland Park everyday on his way to his office. This simple routine gave him the opportunity to stay connected.

• Visit operations and departments regularly.
• Periodically attend department meetings to show your support.
• Occasionally eat lunch in the breakroom.

Hire based on organizational vision, mission and values.

Organizations with highly engaged employees determine their hiring decisions based on attitude, not skills. Southwest Airlines spends extra time finding the best employees, and their average turnover rate is a low 4-5% (in an industry that is almost double that), see Loyalty Rules.

• Communicate mission and values; limit hiring to candidates who share the organization’s mission and values.
• Implement a conversational interview process so candidates can share their career goals and passions.
  
• Take candidate to lunch or coffee. Introduce them to the team.

You can develop passionate employees who are committed to your organization’s success by incorporating these ideas used by successful and profitable organizations. The result will be employees who are engaged in their work and committed to the organization’s success.

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